1. Overview & Scope of Policy
Roof Expert USA Madison ("we," "us," or "our") operates this emergency roofing lead-generation, advertising, and triage dispatch website (https://madisonwi.roofexpertusa.com/). We are committed to maintaining the highest ethical and legal standards regarding consumer privacy. This Privacy Policy discloses our operational practices regarding the collection, utilization, storage, and sharing of information gathered through this website and through our centralized telephone dispatch infrastructure at (888) 208-4155.
2. Zero Online Form Data Collection
We do not host, operate, or maintain any interactive online contact forms, request-a-quote submission widgets, or unencrypted data input boxes on this website. Consequently, we do not collect personal names, email addresses, credit card credentials, or passwords through web form submissions. All consumer inquiries are conducted via direct inbound telephone communication initiated by the property owner or facility manager.
3. Telephone Intake Data Collection & Call Recording
When you dial our emergency dispatch number ((888) 208-4155), our telephony carriers capture standard call metadata, including originating telephone number (caller ID), time and date of call, call duration, and regional exchange origin. During your consultation with an intake coordinator, you may verbally provide your name, physical property address in Dane County, description of roof damage, and scheduling preferences. Telephone calls may be monitored and recorded for quality assurance, dispatcher training, and dispute resolution purposes.
4. Purpose & Utilization of Collected Information
We utilize information gathered exclusively for the following operational purposes:
- Facilitating immediate dispatch of independent, licensed Wisconsin roofing contractors to your property address.
- Providing emergency triage assessments and communicating crew arrival estimates.
- Verifying service completion and conducting customer satisfaction follow-up audits.
- Complying with statutory record-keeping mandates and legal obligations under Wisconsin law.
We do not sell, rent, monetize, or trade your personal telephone number or address to third-party telemarketers, lead aggregators, or unrelated commercial advertisers.
5. Information Sharing with Independent Roofing Contractors
Roof Expert USA operates strictly as an independent advertising and dispatch network. In order to provide emergency roofing services, we disclose your name, telephone number, address, and damage description to vetted independent roofing contractors operating in your geographical area. Once transferred, the contractor's independent privacy policy and contractual agreements govern their subsequent communication with you.
6. Automated Technical Analytics & Cookies
This website may utilize standard server log files and basic performance cookies to analyze aggregate traffic patterns, monitor server performance, and optimize mobile responsiveness. These logs capture anonymized IP addresses, browser user-agent strings, referring URLs, and timestamps. No personally identifiable information is stored within these analytic logs. You can configure your browser to reject cookies without affecting your ability to view this website or call our dispatch desk.
7. Data Security Measures & Retention
We enforce industry-standard administrative, technical, and physical safeguards designed to protect call records and dispatch logs against unauthorized access, alteration, or disclosure. Telephony systems employ encrypted data transmission protocols. Inactive call records are purged in accordance with our statutory data retention schedules.
8. Contacting Our Data Governance Officer
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact our administrative office via telephone at (888) 208-4155 or write to: Roof Expert USA Madison, Reference: Zoe Bayliss House, 905 W Johnson St, Madison, WI 53715.